Privacy policy

At Destination Gotland, we offer high levels of protection for our customers’ privacy. You should always feel confident when you share your personal information with us. Our privacy policy demonstrates how we ensure that your personal information is used in accordance with the latest privacy laws.


1. General

“Privacy Policy” describes how we Destination Gotland AB, corporate identity number 556038-2342, Korsgatan2, Box 1234, 621 23 Visby, email:, (“Destination Gotland”, “we”) collects, uses, discloses and stores your personal information. The privacy policy applies when Destination Gotland provides services and products associated with travel, accommodation or customer issues, as well as other contact with Destination Gotland, such as website visits. The privacy policy also applies to the use of personal information in “My Destination” customer club accounts.

2. Responsibility for Personal Information

Destination Gotland is responsible for Destination Gotland’s use of your personal information and ensures that it is treated in accordance with relevant legislation.

3. When do we use your personal information?

3.1 In order for you to visit our website, book travel or accommodation, or contact us for services or information, we must collect and use personal information about you.

3.2 Destination Gotland collects and uses personal information about you when you make a booking, whether it is on the website, in the app, by phone or physically in any of our terminals. The information collected from you at the time of booking and purchase is required to enter into an agreement with Destination Gotland, in accordance with relevant legislation, and for Destination Gotland to provide its services.

3.3 If you are an account holder, Destination Gotland collects the personal information that you provide when registering for an account, as well as the information you provide while you hold the account, such as your travel and purchase history.

4. What personal data do we use?

4.1 Destination Gotland customers
For customers who make reservations, we collect and use:

• Name
• Date of birth
• Gender
• Nationality
• Any disabilities
• Address
• Phone number and e-mail
• Payment information

4.2 Account holders
If you hold an account, we collect and use:
• Name
• Date of birth
• Gender
• Nationality
• Any disabilities
• Address
• Phone number and e-mail
• Payment information
• Account information

4.3 “My Destination” members
• Name
• Date of birth
• Gender
• Nationality
• Address
• Phone number and e-mail
• IP address and information about your use of the Destination Gotland website
• Information about which of our services or offers you have been interested in and how you interact with our newsletters.

5. Why do we use information about you?

5.1 Destination Gotland customers
Destination Gotland uses your personal information for different purposes. We mainly use your personal information in order to:

• Comply with our obligations to you as a customer, such as booking, purchase, invoicing, and providing support.
• Enable general customer service, such as answering questions and correcting incorrect information.
• Provide information by mail, email, SMS and telephone.
• Comply with relevant legislation, such as accounting laws and shipping regulations
The data can also be used to provide statistics, as well as market insights and customer analysis.

5.2 Account holders
In addition to the list above, Destination Gotland also uses personal information about account holders in order to:
• Manage accounts.
• Give you the opportunity to use account holder benefits, such as savings for travel companions or pre-filling information.
• Allow communication with you as the account holder by mail, email, phone or SMS.

5.3 “My Destination” members
Destination Gotland uses your personal information in order to:
• Provide special offers.
• Allow communication with you via mail, email, phone or SMS.
• Provide personalised offers, promotions and event invitations via phone, mail, email and SMS / MMS.

6. The laws related to our use of your personal data

6.1 Destination Gotland bases the use of your personal data on a number of legal grounds. These are described in this section.

6.2 We process your personal information in order to fulfill our agreement with you as a customer, as an account holder or as a member of My Destination. For example, we need to identify you as a customer to handle your bookings and payments.

6.3 Part of our use of personal information is based on a balance of interests. This applies, for example, to sending traffic information and important messages. Destination Gotland does not use sensitive personal information for this purpose and does not perform any activity that constitutes profiling based on a balance of interests.

6.4 As a member of My Destination, the use of personal information is based on consent. This applies, for example, to sending offers, information and ideas. You may choose to revoke your consent at any time. Destination Gotland uses profiles to send relevant information and offers to members of My Destination.

6.5 In some cases, Destination Gotland may have a legal obligation to use your personal information. This applies, for example, to the use of personal information to comply with the requirements of the accounting act and shipping regulations.

7. Profiling

7.1 Destination Gotland can use your personal information for profiling if you are a member of My Destination. If you are a member, we analyse information about how you use our website, which of our services and offers you have been interested in, which of our newsletters you interacted with, as well as information about your travels and purchases, to provide you with offers that we think will suit you.

7.2 You can object to the use of your personal information for profiling by emailing Destination Gotland’s customer service team at When Destination Gotland has received your objection, we will cease using your personal information for this purpose.

8. How long do we save information about you?

8.1 Your personal information will only be stored as long as there is a need to save it to fulfill the purposes for which the data was collected, in accordance with this privacy policy. The information you have provided for booking and reservation management will be stored for up to 7 years, personal information will be anonymized after 3 years.

8.2 Destination Gotland may save information for longer if it is required to comply with legal requirements or to protect Destination Gotland’s legal interests, e.g. if there is a judicial process underway.

9. Who do we provide personal information to?

9.1 Destination Gotland may disclose your information to certain other companies. In cases where it is necessary to carry out our services, we share your personal information with companies that provide services to us. These companies process information on our behalf and according to our instructions. They help us with:

• Payment solutions. Payment service providers such as banks and card-issuing companies.
• IT services. Business operations, technical support and maintenance of our IT solutions.
• Information dissemination. Email and SMS services linked to traffic information.
• Marketing. Media and advertising agencies. Printing and distribution. Social Media.
• Subcontractors providing services in Destination Gotland’s range. Accommodation facilities, event companies, bus companies.

When your personal information is shared with these other companies, it is only for purposes that are consistent with the purposes for which we collected the information, in order to fulfill our obligations.

9.2 Personal information may also be provided by Destination Gotland, if necessary, to comply with relevant legal or governmental requirements, to protect the legal interests of Destination Gotland, or to detect and prevent fraud and other security or technical issues.

9.3 Destination Gotland manage your personal information within the EU / EEA area. In cases where your data is used outside the EU, by one of our service providers for example, we always ensure that there are safeguards in place, such as a data transfer agreement, so that the recipients treat the information in the same safe manner we do.

9.4 Destination Gotland will not sell your personal information to third parties unless we have your permission.

10. What are cookies and how do we use them?

A cookie is a small text file stored on your computer. It contains information to enhance your experience. Some cookies at are used to improve the website. These cookies save statistics about, for example, the visitor’s operating system and browser, and which pages are visited. No personal information is saved. Other cookies, such as session cookies, are used for technical reasons during online booking. Without session cookies online booking would not work, because they keep track of your session ID during the time you are booking. Session cookies on our website are temporary and disappear when you close your browser.

If you do not allow cookies, online booking will not have full functionality. However, our information pages work without cookies.

If you do not want to allow cookies to be stored, you can search for information about this in your browser’s help function.

You can read more about cookies generally on the post and telecom agency website:

11. How do we protect your personal information?

We use IT systems to protect the privacy of and access to personal information. We have taken security measures to protect your personal information against unauthorized or illegal treatment. Only those persons who actually need to use your personal information to fulfill our stated purposes have access to it.

In the case of sensitive personal information, we have established special eligibility checks, which means even greater protection for your personal information.

12. Your rights

12.1 Destination Gotland is responsible for processing your personal information in accordance with relevant legislation.

12.2 Destination Gotland will, at your request or on its own initiative, correct, disassociate, delete or supplement information that is found to be incorrect, incomplete or misleading.

12.3 You are entitled to request:
– Access to your personal information. This means that you are entitled to request an outline of how we use your personal information. You are also entitled to receive a copy of the personal information we use. You are entitled, once per calendar year, by written signed application, to receive a free copy of any personal information that is kept about you.
-Amending your personal information. We will prompt you to correct any incomplete or incorrect information about you as soon as possible.
-Deleting your personal information. You are entitled to request that your personal information is deleted if it is no longer necessary for the purpose for which it was collected. However, there may be legal requirements that dictate that we cannot immediately delete your personal information, for example, in accordance with accounting and tax laws.
-Limitation of use. This means that your personal information is marked so that it can only be use for certain limited purposes.

12.4 Destination Gotland will notify each company in receipt of personal information, as outlined in section 9 above, about any amendments to or deletion of information, as well as limitations in the use of information.

12.5 Right to transfer information. You are entitled to request the transfer of information relating to you, which you have provided to us, to another responsible person.

A prerequisite for data transfer is that the transfer is technically possible and can be automated.

12.6 If you do not want Destination Gotland to use your personal information for direct marketing, you can withdraw your consent at any time by emailing Once we receive the withdrawal of your consent, we will cease using your personal information for marketing purposes.

12.7 If you believe that the use of your personal data is in violation of data protection legislation, please let us know. You can also file a complaint with the data inspection board.

13. Change of Privacy Policy

Destination Gotland reserves the right to make changes to its privacy policy. The latest version of our privacy policy is always available on our website. For updates that are critical to our use of personal information or updates that may be important to you, we will let you know at and by email before the updates come into effect.

14. Contact information

Please do not hesitate to contact us if you have any questions about our privacy policy or the use of your personal information. Our contact information can be found below:

Destination Gotland AB
Box 1234
621 23 Visby

Latest amendment: 28 May 2018